You have heard the controversy surrounding PBN links, but you have also heard that they can be effective. You may be wondering “how do I benefit from PBN links while avoiding all the other nasty bits?” In today’s article, we seek to answer these questions and tell you how to build quality PBN links to ensure success online. First, we tell you what a PBN link is, why they are important, how they work and finally, how you can use them successfully online.
What is a PBN link?
PBN stands for Private Blog Network. The ‘network’ comes from the fact that a PBN is a group of websites. These websites help create backlinks to one central website. Backlinks are a ranking criterion in Google, so the more your website has, the higher your chances of ranking toward the top.
What is a backlink?
Each time you click on a link that takes you to another website, you are creating a backlink to that website. In other words, backlinks are links from one website to another.
In the ranking arena, it is really the website that the link leads to that benefit. This is because Google interprets many visits to your website via external links as a sign that your website is useful, topical and authoritative. These are good traits for a website, so Google will push it closer to the top of its search engine results page (SERP) rankings.
How do PBN links work?
To create multiple backlinks is every SEO expert’s goal. The problem is that this can be a very time-consuming process. PBN links help by speeding up the process. And they are successful because you are in control every step of the way. Since the linking sites are yours, you are free to add links to your main website. Just ensure these linking websites offer some value, otherwise, you will encounter the nastier bits we referred to earlier.
But we promised you that we will be guiding you so you avoid penalties for using PBN links poorly. And now that you know a bit more about how these links work, let’s tell you how to use them successfully.
How to use PBN links successfully?
1. Use a professional PBN service
First, we strongly recommend using a PBN links building product. You will get professional guidance and support that ensures you benefit from all the perks while avoiding running afoul of established guidelines. Our product provides you with scalability, as well as a zero foot-print guarantee.
2. Know which industries are better suited to PBNs
Some industries are better suited to PBNs because of tight competition. Niche markets, where customers are finite and are good examples. When an industry is competing so tightly for hits, using PBN links eventually become the only way to survive.
The good thing about this is that if everyone is doing it, then it becomes the norm. This means you technically will draw attention to yourself if you do not employ similar tactics to generate similar traffic.
STOP! Do not, however, begin by using all your PBN links. It should be a gradual process that mimics an organic business development cycle.
3. Capitalize on a trend or sudden breakthrough
On the other hand, a PBN is also effective in the short term. For example, you see an increasing demand for a product and you are the first to come up with a solution, then using PBN links can be extremely helpful in getting the word out. It is important that you amass as many hits as possible, and build awareness quickly because you won’t be the only one with the idea for long.
4. Put some effort in your network
PBNs have gotten a bad rap over the years mostly as cheap, poorly designed, copy-and-paste websites that scream ‘phony’. Experts agree that this is by far the easiest way to get flagged. If you are penalized by Google, then all the authority that those sites previously gained, and the investment you made would have been for nothing.
STOP! Adjust more than just synonyms across the network: actually have some content, and try to incorporate social media and/or audiovisuals.
5. Limit footprints
It is important that you approach your PBN with the same determination that you approach your money site (or your target website). From creating your own money site to reaping its rich rewards, you want to ensure you are methodical every step of the way. This includes learning what to do and not to do when using links. Like with tip number 4, success and rewards depend on you investing more than just money.
Summary
Link building is key if you want to rank high in Google search results, but, organic link building takes years to bear fruit. And you do not have any control over the process. Using PBN links is an effective strategy to speed up this process, and works whether you own one website or multiple websites.
However, you need to follow the advice provided to ensure you benefit from your investment.
