Backlinks fuel the powerful success of private blog networks. Perhaps we’re getting a bit ahead of ourselves—but most likely you’re here because you heard about the wonders of private blog networks or PBNs and you want the 411 on why they can boost the impact of your website’s SEO. But there is a lot of mixed information about PBN links and how they can affect SEO. If you’re a business owner that is serious about the longevity of your business’ success then you know more. SEO is a one-way ticket to driving lots of traffic to your site. Anything that improves SEO is worth looking into and that’s where PBNs come in.
In this article, we’re going to break down the pros and cons of using PBNs. After that, we’ll tell you how to set one up to help improve your SEO and your overall success online. Let’s get started.
What in the world is a Private Blog Network?
A PBN or private blog network is simply a vast network of websites used to link back to a website. This helps to increase their rankings on search engines like Google. In the digital marketing community, there is a lot of noise in the market where PBNs are concerned, mainly on how ethical they are. Some decry their use while others praise their ingenuity at boosting SEO. However, before we dive into the debate surrounding PBNs let’s zero in on what a private blog network is and how they work to help boost your SEO ranking in more detail.
How exactly do PBNs Work?
Private blog networks (PBNs) work through links bypassing authority from several websites you operate to one or more other websites you own. Think of it as several links, directed to your money website. It is a truth universally acknowledged in the digital marketing world that links play a pivotal role in boosting the algorithms of search engines.
The more links pointing toward a particular web page, and the higher quality those links are (domain authority), the higher the web page will rank. However, acquiring viable links pointing to one particular web page is both time-consuming and expensive. Therefore, many marketers choose to build their static websites that they can then link back to their ‘money-making’ website. This essentially is a PBN or Private Blog Network.
Just like most things in the SEO/digital marketing industry, PBNs evolve over time. There was a time when you could create several websites with crap content, then link them back to your main site. This worked wonders to boost many sites in search engine results. However, with time that has changed. Now you need to have relevant, high-quality content and a great domain score for your PBN to work for you.
Myths & Misconceptions Surrounding PBNs
There are tons of myths and misconceptions surrounding the use of private blog networks and so we’re here to clear the air about the most common ones.
1. PBNs are a waste of time and don’t work
Many experiments and case studies have proven the effectiveness of private blog networks. However, there is a huge misconception due to information on PBNs outlined in Google’s guidelines. Many believe because Google’s stance on PBNs is that they are unethical, automatically translates to them being ineffective. The fact of the matter is PBNs work great to boost the SEO of websites that use them. Especially if you build your PBN correctly, you can rank high in search engines even Google.
2. PBNs are garbage
Let’s be clear that not all PBNs are created equal. There are indeed some garbage PBNs out there that won’t benefit you if you use them. However, if you do your research and find a PBN platform that has a solid network for you to build your links then you will maximize the potential presented by using private blog networks.
3. PBNs are easy for search engines to identify
Wrong. Let’s set the record straight on this, PBNs can be untraceable but only when done with zero digital footprint. Also, with the right PBN tool, you can erase the footprints and be untraceable even by Google’s algorithm. Again, the quality of your PBN is key to this.
Setting up a Private Blog Network
Should you use a PBN to rise to the top of search engine rankings? Our answer is yes, you should, as it is the easiest way to build backlinks and with our help, you can easily get started on setting up your own PBN for your main website. At Flatsite we make it easy for you to build your private blogging network without digital footprints so that you can start building out static webpages to redirect to your main website, building those backlinks that help you rise to the top of SERPs.
Should you use a PBN?
Ultimately, it’s up to you whether or not you want to use a PBN to get ahead competitively in your niche online. To decide, it’s best to weigh the pros and cons. Still wondering if PBNs are worth it? Learn more here.
Concerning ethics, there’s still a lot of noise and there are risks involved if a search engine like Google finds out. However, the bottom line is with the right PBN you can bypass Google’s algorithm and still land on top by boosting your SEO through backlinks and PBNs. Using the right PBN provider is crucial to this. Flatsite’s platform is ideal for building zero-footprint PNBs, keeping you anonymous as you improve your site’s SEO. Don’t just take our word for it, sign up for FLATsite and give it a spin today.