The online realm is so dense and competition so intense these days that ‘organic’ now only refers to farming. There are tools that, if used properly, can help you climb the SERP rankings if used right. Blogger networks are one of them. Follow our tips to benefit from their usage.
Since not everyone currently agrees that using such an approach is necessary, your best bet is to go about using them discreetly. What this means is that you want to avoid leaving footprints or evidence of your blogger network. There are ways you can do that, and we will be sharing a few with you today. Let’s start with choosing the right platform to manage all your PBNs.
This article assumes that you have a clear idea of what a private blogger network (PBN) is, and already have or are seriously considering using one to boost your rankings. You are therefore looking for guidance on how to do so effectively.
How to create a blogger network with zero footprint?
1. Choose a host that offers PBN services
Your network of websites must not appear to be connected, and as such, you need to think about hosting them across different providers, countries, and the list goes on. But maintaining your blogger network should not be where you invest your energies. After all, they are there to boost your money site.
2. Pay attention to your PBN sites
While they may only be secondary in terms of driving traffic to your money site, blogger network sites come at a cost (time, money, opportunity cost…), and as such, should yield some returns on investment. If your network is easily detected, you lose everything, including your main website, so do it right.
How can you do that:
- Make sure each site within your blogger network looks unique: themes, plugins, color schemes, writing style.
- Ensure there is content on each site. Content should not be the same so replacing a few words with synonyms here and there is not enough.
- Do not crowd in all your links in one article. Pace yourself.
3. Don’t activate all your blogger network websites at once
Another area in which you need to pace yourself is the live date of each website. Ensure they do not go live at the same time on the same day with the same provider in the same country using the same type of hosting plan *phew*. Again, a targeted PBN product can help in this regard, especially if you are new at administering multiple sites.
4. Link to some sites other than your money site
The easiest way to draw attention to yourself is to fall into a pattern. It will appear unnatural if your blogger network only links within itself.
5. Include social media
It’s the 21st century, so a social media presence is a must. Again, if you do not include social tags and ‘post’ on social media, you will appear odd… to everyone, not just search engines. However, the aim is to limit the amount of time that we invest in our blogger network, so what do we do? Thankfully, there are tools you can use to help with this.
IFTTT, for example, will help you set up chain reactions. You can use it to ‘tell’ your network to ‘post’ new content to social media sites that you have created for your various websites.
6. Nail anchor text
- Ensure your backlinks actually have something to do with the linked material. Do not link for linking’s sake. Link an article about food safety to staying healthy, but not to bauxite mining unless there is an overt relationship that you established in the article.
- Do not have lengthy anchor texts, nor use anchor text that does not describe what it leads to.
- As much as is possible, never repeat anchor text usage. Get creative and mix up the way you introduce the idea.
7. Never keyword stuff
Next to creating patterns between your blogger network sites, the other action that will send an immediate invitation to Google’s Penguin algorithm is keyword stuffing. Don’t use keywords because you know they help rank content higher. There is a natural way that they should appear and believe it or not, Penguin knows this.
Also, the algorithm is flexible enough to allow you to use variations of the keyword, and still benefit from it. For example, your keyword is ‘pleasant smelling’, but you can get away with ‘pleasantly smelling’ or ‘pleasant smell’. You can even insert a word in between and it still counts. Get creative!
8. Keep an eye on your blogger network
While you do not need to remain glued to your network, you will need to visit it from time to time to make updates to plugins, add content, and other adjustments as needed. Neglecting to keep up appearances will draw attention to yourself since genuine websites are active websites.
And besides: there is no rule that says the blogger network cannot yield some financial ROI itself. This is only possible, however, if you actively attend to it and if you use a PBN service then it is even made that much simpler.
It usually takes three years for a new website to establish enough backlinks to organically climb in search engine results page (SERP) rankings. Since markets are over-saturated, websites are a dime a dozen, so it may become necessary to give this process a jump start. Blogger networks can do that.