Practical Tips to Update your PBN Link Text

A PBN is one of the best ways to improve your website’s ranking in search engines. At FLATsite, we’re constantly looking for ways to make your PBN bigger, faster, and cheaperto host. We even have special PBN packages! In this guide, we’re helping you take your PBN to the next level by showing you how to make PBN link text that stands out (in a good way!).

Just to make sure we’re on the same page…

What is PBN link text?

If you’re reading this guide, you probably already know what a PBN is, right? It stands for Private Blog Network. It’s a network of blogs that are designed to send lots of backlinks to your main website. This way, your website can rank higher in search engines. (Backlinks are one of the best indicators that your website is relevant and an authority in your niche area.)

Link text is the visible, clickable text that takes your visitors to a new page on your website (internal links) or to a new page on another website (external links). Link text is usually in a different color from the rest of your content, and it may or may not be underlined.

The word “FLATsite” in the second sentence of this guide is an example of link text. PBN link text is the text that you use in your PBN to link to your main website.

Why your PBN link text matters

Visitors are hesitant to click links if they don’t know where they’ll lead. So, using well-chosen link text helps put your visitors at ease, which helps ensure that they click on the links to your main website.

Here are 5 tips to update your PBN link text. These tips also work great for agencies that need to link to lots of different webpages:

5 tips to update your PBN link text:

1. Match your link text with the linked content

Your link text should not be mysterious. When your visitors look at your link text, they should know exactly what to expect when they click on it. For example, take a look at the link text in the first paragraph of this very guide:

“A PBN is one of the best ways to improve your website’s ranking in search engines. At FLATsite, we’re constantly looking for ways to make your PBN bigger, faster, and cheaperto host. We even have special PBN packages! In this guide, we’re helping you take your PBN to the next level by showing you how to make PBN link text that stands out (in a good way!).

This paragraph contains two clickable links. The first link text says “FLATsite”, so you probably expect it to take you to FLATsite’s home page. And you’re right! That’s exactly where that link takes you. The second link text says “PBN packages”, which means if you click on it, you expect to see a webpage that tells you all about the special packages FLATsite offers for users who want to create a PBN – which is exactly where that link leads.

Visitors don’t like clicking links unless they know what to expect. So, make sure your links tell them exactly which webpage or content you’ll be whisking them away to.

This brings us nicely to our next tip.

2. Don’t try to trick your visitors

via GIPHY

If you want your visitors to go to a webpage that lists the latest models of your favorite broomsticks, don’t write link text that says, “cats being scared by cucumbers”. Not only is that a surefire way to anger the visitors who were hoping to spend a quiet evening laughing at frightened kittens, but when you do that, you also hide your amazing broomsticks from visitors who were looking for exactly that!

Trust that your content will attract the right visitors for your website. Don’t try to fool them with fraudulent links.

3. Don’t be so awkward about it

via GIPHY

Your link text should flow smoothly with the rest of your content. If you’ve rewritten a paragraph twenty times so it makes sense with your link text, that’s probably a sign that your link is in the wrong place.

For instance, if we chose this very paragraph to add link text that takes you to a webpage detailing the great prices for our PBN packages, that link would feel awkward and clunky. So you’d start to wonder if the content was written just to stuff a link in it. That, of course, would make you start questioning everything you read in the guide.

You don’t want your visitors to wonder whether the information you’re giving them is truly in their best interests. That’s why the best link text will be woven into your paragraph so seamlessly that your visitors click it without even noticing what they’re doing.

4. Different text for different pages

If you want to take your visitors to different webpages on your site, use unique link text for each destination. This ensures that they click on each page you link to, instead of making them assume that you’re trying to take them to a page they’ve already opened in a new tab.

5. Don’t use URLs as your link text

URLs are often long, confusing, and just plain hideous. It’s unspeakably painful to craft a beautiful paragraph and then ugly it up with a URL like:

http://examplewebsite.com/hUjghU8797Hkfh909#$?!jghybjWHY-WOULD-YOU-DO-THIS?!.

Using a URL as your link text makes your writing hard to look at. With a bit of Googling, you can learn to convert your URL into clickable (prettier) plain text.

Wrapping up

Your PBN link text should be seamless, descriptive, and easy to look at. Follow these tips to make sure your PBN link text doesn’t send your visitors running for the hills!

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